Why use public relations?

• Newspaper, magazine, website, radio and television coverage at a fraction of the cost of advertising
• A greater awareness from the general public and consumers due to the subtlety of editorial content as opposed to an advert
• According to The Modern Purchasing survey the average score for remembering ads is 9.9% while editorial content achieved 41.4%
• Greater credibility for your products and services 
• The chance to get the same story printed in multiple publications while only paying a single set fee
• Greater public awareness of your business, resulting in new leads and customers
• Effectively launch a new brand, product or service